Wednesday, February 21, 2018

What's In Your Toy Chest #1

Welcome to the first post in the "What's In Your Toy Chest?" series!  This blog series will focus on a different "super toy" each week!

First a few hints to see if you can guess what the toy of the week is.  Don't scroll down until you take your best guess.

1. The toy selected for this first weekly post was patented in 1958.

2. This toy began in a workshop in Denmark.

3. This toy is named after a phrase that means "play well" in Danish.

4. This toy has inspired TV shows as well as full length movies.

5. This toy has theme parks named after it.

6. There are board games and video games based on this toy

7. This toy was taken into space and used on the International Space Station in May, 2011.

8. The Danish company Kabooki has a licensed clothing line named after this toy.

9. The developer of the popular Minecraft game loved using this toy as a young boy.

Have you guessed it yet?

10. Books have been written about this toy.

Is the suspense killing you?

Scroll down for the toy of the week!

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A little further...

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Almost there...

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If you thought "Legos," you were correct!

Not only is Lego the biggest toy company in the world with annual revenue exceeding $2.5B, but in 2015 Lego replaced Ferrari as the prestigious Brand Finance's "World's Most Powerful Brand!"
It doesn't take much thought regarding the games, movies, theme parks, models, robotic kits, books, and more to realize that Brand Finance knows what they are talking about.  In addition to the millions of Lego blocks produced each year, the Lego accessories built for inclusion in the various Lego kits is tremendous.  Take Lego tires as an example.  With over 300 million small rubber tiers produced each year, Lego is the worlds leading tire manufacturer!

Lego defined the "potential of playthings," allowing kids to build permanent structures from scratch in all kinds of shapes and sizes and take them anywhere they want.  Lego has had a huge impact on the toy and gaming industry as well as on the minds of the children who used them.  Countless people have become architects or engineers because of the love they had for the Lego kits they spent hours with as a child!

Does your Toy Chest contain any form of Legos?  What was your favorite Lego set?  Did Lego construction inspire you in any way?  What is  your Lego story?




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